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Economics & ROI6 min read

Setting a Monthly Budget for Business AI Calling Campaigns

V360

Vision 360 Finance Team

Nellore, Andhra Pradesh · Verified Telephony Research

How to Budget Accurately for Voice Automation

One of the most common questions new clients ask is: *"How much money should I load into my Vision 360 wallet for a month of calling?"*

Because Vision 360 charges **strictly ₹6.99 per minute for connected calls** with ₹0.00 for unanswered dials, calculating your monthly budget is straightforward and predictable.

In this guide, we walk you through a simple 3-step formula to calculate your ideal monthly budget.

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The 3-Step Budgeting Formula

$$\text{Monthly Budget} = (\text{Total Leads} \times \text{Connect Rate}) \times \left(\frac{\text{Avg Duration (sec)}}{60}\right) \times ₹6.99$$

Let us break down each variable:

1. **Total Monthly Leads:** The number of unique phone numbers you plan to dial in a month (e.g., 2,000 ad leads). 2. **Estimated Connect Rate:** The percentage that will answer (typically 60% for fresh digital ad leads, 40% for cold lists). 3. **Average Duration:** The typical length of a completed conversation (usually 45 to 60 seconds for qualification). 4. **Billing Rate:** Exactly ₹6.99 per connected minute, prorated to the exact second.

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Real-World Budget Scenarios

#### Scenario A: Real Estate Builder (1,500 Ad Leads / Month)

  • **Leads:** 1,500 fresh Facebook ad inquiries.
  • **Connect Rate:** 65% (975 connected conversations).
  • **Average Duration:** 55 seconds (0.916 minutes).
  • **Total Connected Minutes:** 975 × 0.916 = 893 minutes.
  • **Estimated Monthly Budget:** 893 × ₹6.99 = **₹6,242 per month**.
  • *Outcome:* Qualifies 1,500 leads and books ~220 weekend site visits for just ₹6,242!
  • #### Scenario B: NBFC Microfinance Collection (5,000 Overdue Accounts / Month)

  • **Accounts:** 5,000 borrowers with DPD 1-15 overdue EMIs.
  • **Connect Rate:** 50% (2,500 connected calls).
  • **Average Duration:** 40 seconds (0.667 minutes).
  • **Total Connected Minutes:** 2,500 × 0.667 = 1,667 minutes.
  • **Estimated Monthly Budget:** 1,667 × ₹6.99 = **₹11,652 per month**.
  • *Outcome:* Secures ~1,050 promises to pay and dispatches instant UPI payment links across 5,000 accounts for ₹11,652!
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    Low Balance Protections & Auto-Reload

    Vision 360 allows you to set custom monthly budget caps and low-balance alerts. If your wallet balance drops below ₹1,000, you receive an automated WhatsApp notification, preventing calling campaigns from pausing unexpectedly.

    Frequently Asked Questions

    Do my purchased credits expire if I do not use them in 30 days?

    No. Vision 360 credits never expire. If you purchase ₹10,000 in credits and use only ₹4,000 this month, the remaining ₹6,000 rolls over indefinitely.

    Automate your phone calls with Vision 360

    Deploy an enterprise AI voice agent customized for your workflows. ₹6.99 per minute connected talk time only, no setup fee, and instant WhatsApp integration.

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